I came across this case study which explores the design process of setting up a new newspaper, and the challenges of working with Arabic typography. The newspaper is coming out soon in Oman and is, it seems, using my Frutiger Arabic.
The article poses a very interesting question regarding my latest design, Neue Helvetica Arabic: “Reed says that this begs the question: Who will become the Frank Ariss of the Middle East by designing a grid-based newspaper set entirely in Neue Helvetica Arabic?”
Now wouldn’t this be just an eye-opener? It’s not what I had in mind when I was designing it but who knows? If anyone decides to take a go at it, please let me know!