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12/11 2014

From the Inside, From the Heart

Not the most recent but this is the best interview I’ve ever given. Long read but I hope you’ll find it interesting!

“The number one consideration when designing across various scripts is that each remains true to the visual aesthetics and structure of its script. This is a red line that should not be crossed. The next consideration is how the two typefaces relate to one another. Do they walk at the same pace? Do they have the same tone of voice? Do they work in the same way and are they really part of the same family?”