Frankenstein 3: Al-Counter
Posted by nadine on March 23rd, 2009
I was in Dubai a few weeks ago and saw this shop in the new fancy Atlantis resort on The Palm. The logo has interesting forms, and if we could forget that it is supposed to be Arabic, then it might pass. However, it is meant to be Arabic, and for that reason it sucks. These structures and proportions are not Arabic, especially not that flipped e! Since when was the Alef the height of the Beh? Waw always has a descender. The Kaf does have an outstroke treatment, but it is at the top left corner, and definitely not hanging down like this. The Waw and Reh share the same characteristics in their descenders, and serifs like these do not belong in the Arabic script in any case. Someone got paid to do such a lousy job. Unbelievable!